• Meta is implementing new in-app scam alerts on Messenger, Instagram, and Facebook to warn users about risky interactions and suspicious behavior.
• Over 23,000 Facebook pages and accounts involved in large-scale scam operations targeting users in India and Brazil were removed in March.
• Meta is supporting the FBI's Level Up program and collaborating with the Tech Against Scams Coalition (TASC) to combat scams across different platforms.

Meta is intensifying its efforts to combat online investment and payment scams that target users through social media, messaging apps, and instant payment systems. The company is rolling out new tools, tips, and partnerships to help users recognize and avoid these scams. These include in-app scam alerts, privacy check-ups, AI-powered facial verification, and collaboration with law enforcement to disrupt scam networks globally. The initiative aims to protect users from fraudulent schemes and raise awareness about online safety.

• What: Meta is launching and enhancing various anti-scam measures, including in-app alerts, privacy tools, AI-powered verification, and the removal of fraudulent accounts. They are also providing educational resources and collaborating with law enforcement and industry partners.
• Who: Meta, Facebook, Instagram, WhatsApp, users, scammers, financial content creators, cricketers, business figures, FBI, Tech Against Scams Coalition (TASC), Indian authorities, Department of Telecommunications, Department of Consumer Affairs, Indian Cybercrime Coordination Centre
• When: Announced May 7, 2025. Account takedown occurred in March 2025. Initiatives ongoing since the start of 2024.
• Where: Global, with specific focus on India, Brazil, Myanmar, Laos, Cambodia, the United Arab Emirates, and the Philippines.

Meta's multi-faceted approach to combating online scams demonstrates a significant commitment to user safety. By combining proactive measures like account removal and AI-driven detection with reactive measures such as in-app alerts and user education, Meta aims to disrupt scam networks and empower users to protect themselves. The collaboration with law enforcement and industry partners is crucial, as scammers often operate across multiple platforms. The use of deepfake technology by scammers highlights the increasing sophistication of these schemes and the need for advanced detection tools. Continuous monitoring and adaptation are essential to stay ahead of evolving scam tactics.

Meta's ongoing efforts to combat online investment and payment scams reflect the growing threat these schemes pose to users globally. By implementing a combination of proactive detection, user education, and collaboration with law enforcement, Meta is working to create a safer online environment. However, the evolving nature of scams necessitates continuous innovation and adaptation to stay ahead of increasingly sophisticated tactics. User vigilance and reporting remain crucial components of this ongoing battle.